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If you were building an email list from scratch, it would be easy to focus on quality.

You’d simply set up personalization and automation from the beginning, have the right fields in your sign up forms, and watch the subscribers come in.

By tracking the right metrics for engagement, marketers can get a handle on the current state of their lists.

So, you need to assess your current list to see where it succeeds, and where it has the opportunity to improve.They’re sending more emails, and publishing more content.As brands compete for attention, the stakes have increased. In 2011, they only got .1%, according to Marketing Zeus.Email marketing continues to be a powerful channel for marketers.It results in positive brand awareness, continued touchpoints with prospective and loyal customers, and increased revenue.

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