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“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.I’ve met many charming men who have been very nice to me.I had a relationship with one of them for over a year.I’ve been in an amazing new relationship for about 8 months now.
You talk to people more that you would imagine, you confide in them more that you would expect.They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.In fact, people over 50 are one of the fastest growing segments.