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They work closely with brands to help focus their brand identity on social, develop a unique online personality and find creative ways to use social media to tell their brand story.Prior to becoming a brand marketer, Richie managed large creative teams in the development, production and/or delivery of well over 20 high-profile Hollywood feature film projects and collaborated with some of entertainment's most influential figures from Steven Spielberg and Robert Zemeckis to Tom Hanks and Adam Sandler.In Japan, a red kimono symbolises happiness and good luck.This gallimaufry of different connotations is clearly incoherent.In fact, there is evidence that other colours can induce similar behaviours – that cachet of red is not entirely exclusive.The evidence for…Red’s ostensible but surprising importance to behaviour was highlighted in a famous paper by Russell Hill and Robert Barton from Durham University, in 2005.Yes, the color red is not one to shy away from an opportunity to draw attention to itself.
Why We Love Our Colors • The Psychology of Red Branding • The Psychology of Blue Branding • The Psychology of Yellow Branding • The Psychology of Orange Branding • The Psychology of Green Branding • The Psychology of Violet Branding • The Psychology of Brown Branding • The Psychology of Pink Branding • The Psychology of Black and White Branding Richie is the Co-Founder and Creative Marketing Director at Imagi Brand, a creative social media agency specializing in brand storytelling through a full array of social media management services.
One of the least used complimentary color schemes due to their strong association with the Christmas holiday.
Imagi Brand decided not to choose red as our corporate colors because we didn’t want to be perceived as overly aggressive with our current clientele, or intimidating to prospective clients.
Recognized for being a passionate, creative storyteller, Richie has demonstrated marketing savvy through creative product placement branding and the development of strong partnerships throughout entertainment and social media.
Richie is a life-long fan of the Seattle Seahawks, thick cuts of Hamachi sushi, gourmet mac n' cheese and his cute but extremely demanding Boston Terrier named Chuck Norris.