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That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.Today many people are familiar with this puzzle and its solution.Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.
Both teams followed the same protocol of dividing participants into two groups.Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle. Guilford was one of the first academic researchers who dared to conduct a study of creativity.There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.